This infographic explains how some of the elements of a transmedia strategy work together.
Looking for original ways to create a new resume, an easy online website or just looking to improve your personal branding?
There is a powerful site that can help you create an interactive biography, it is perfect as a new way to show you skills or as an addition to your resume.
The website is called Vizify and it allows you to connect different accounts in order to obtain your information and create a fantastic visual image of your online presence, and it is very easy to do!
First, it will ask you to connect the social networks that you wish to include in your page:
Then, it will show you what your biography page will look like and there is an EDIT button where you can move and arrange every part:
After you check that all the content you want is appearing on the page, you can look at every section and arrange the content there too.
Personalize your biography, change colors and add new sections:
Then, you are ready to share your biography on your social networks! Take your personalized URL and paste it on Linkedin, Twitter, Facebook, it is that simple!
Enjoy! and don’t forget to share your bio URL on the comments below.
Here is mine: http://www.vizify.com/ilseromero
A new transmedia story has arrived and it has people all over the world talking and hoping for more!
It is the story about the last remaining mutant panda and a human girl in a post-apocalyptic era, the new online series is called Wastelander Panda.
Due to the success of its trailer published online (watch here), the creators have so far elaborated three episodes, but they are using crowd-funding methods to be able to make more episodes.
This transmedia storytelling project currently has presence on the Wastelander Panda Website, Facebook, Twitter, Tumblr, Pinterest, Vimeo and YouTube (Epic Films, 2013) and it is starting to develop an immersive story world by providing background on the characters and the wasteland; an interactive map of the wasteland is also available on the website (www.wastelanderpanda.com).
We live in a connected world, and it only takes a few seconds to share with everyone in your network something you really liked, whether it is through a facebook like, a share or another action on social media that will show your friends your devotion to this product or place.
With that said, it is also important to consider that we have become more restrictive about the type of content we share. We only share/like/post content that we want to be associated with and brands need to consider this when planning their marketing strategy.
Lets take as an example a well know brand such as Toms shoes. Toms donates 1 pair of shoes to a child in need in the poorest countries whenever someone purchases a pair. The concepts that consumers associate with these brand are altruism, charity, awareness, etc. If these concepts agree with the image i want to portray to my friends i am more likely to share their content, eventually purchase their products and become a loyal customer for years to come.
But before going as far as the purchase, lets focus on the stage of “sharing their content”, whenever I share a video or a photo that the brand has posted on their social networks I am exponentially growing their possible customer base, however this does not mean they will all run out and buy a pair of shoes. But, if the content that the brand shares has continuity, it agrees with the image i want to portray and encourages me to share it, then i will continue to do so through time and the brand would have gained an advocate.
An advocate is much more poweful than a simple share or a like, it is someone who will continue to publicize your brand and even take the brand influence offline. An advocate is a true believer in the brand values and the product attached to them and will encourage those in his close network to become customers of your brand too.
So, brands…do you really value your advocates enough?
This infographic from Advertising Age provides an overview of the US population using social media as well as the top countries on Facebook and LinkedIn.
I hope you find it useful.
This is a very clear infographic about LinkedIn and how it can help you and your career.
Source: Infrographic Labs