Transmedia Storytelling

This term has been around for a few years now, but recently it has been constantly used by media agencies to describe multiplatform strategies. As this topic caught my attention recently and became the main focus of my MA dissertation,i decided it was important to include it in my blog.

Firstly, lets define what transmedia storytelling is, according to Jenkins (2006) it is the art of world making and to fully experience this world, the consumers need to assume the role of hunters where by chasing pieces of information across different media channels and collaborating with each other a richer experience can be obtained. In his book CONVERGENCE CULTURE: WHERE OLD AND NEW MEDIA COLLIDE, Jenkins approaches different movie franchises that have applied transmedia storytelling to enrich the experience of the fans.

A transmedia story is developed in different platforms, where each one of those media platforms makes an independent contribution to the story, yet the content of all platforms makes a whole story.


How to build an online community

Ever wanted to build a community and didn’t know where to start?

This infographic provides a brief but effective explanation of the ongoing process of creating and managing a community.

Source: Pinterest via Mackweb solutions


Behavioural economics in practice – the magic works for music industry!

Really liked this post, and it complements the topic of behavioral economics which we had touched on here before. Enjoy!

Precious Mistakes

“Give and you shall receive in return” is one of the key principle in Behavioural economics, as those who receive from you feel they must do something for do… BUT does that magic really work in the world full of deception, especially piracy in music industry?

Certainly! The very proofs are both real-life and academic research on consumer!

Amanda-Palmer-Kickstarter-SuccessThe rock icon, Amanda Palmer, has successfully raised over $1 million through a crowd funding platform, Kickstarter (Lindval, 2012; Grant, 2012). I agree with her that we can hardly insist the way of the world and all we have to do is find a way around it. Bear in mind, the level of success depends on the match of taste of consumers as well (Peitz, 2006). Yes, CONSUMERS… who are indeed willing to pay more for the music if they like it! (Peitz, 2006).

My advice?…

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Social Networking

So far we have explored different types of social media, how they are used for business and personal use; but what exactly is social networking and a social network?

Here is a definition provided by : ‘A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections.’

And what is a social network?

‘A social network service consists of a representation of each user, his social links, and a variety of additional services.’ (Mashable, 2013)


Just thought we should make that clear 🙂


Is Your LinkedIn Profile Complete?

The editors at Masters In Human Resources decided to research the topic and came up with a few highlights:

  • Only 50.5% of LinkedIn users have complete profiles
  • The average user spends 0 to 2 hours per week on LinkedIn
  • 48% of recruiters post jobs on LinkedIn and nowhere else on social media
  • 73% of recruiters filled a position using social media in 2012, a 15% increase from 2011
  • 89% of recruiters have filled a position using LinkedIn at some point in time
  • 97% of all HR and staffing professionals use LinkedIn in their recruiting efforts

Source:The Undercover Recruiter
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