Ever wanted to know how to improve your LinkedIn profile?

Appearing on search results is not luck, LinkedIn uses a set of internal algorithms that allow optimized accounts to rank better.

The most important way to rank higher on search results is to have a complete profile. Make sure your name on the profile is the same you use when you introduce yourself at networking events, fill all aspects of description, education and job information. 

If you still do not know if the profile is complete, LinkedIn provides a helpful tracker which appears at the top and on the side of your profile page after you click edit,it indicates the information you should add.

After completing your LinkedIn profile, don´t forget to include keywords that you want associated with your name. For example, if you are a digital marketer, you can include words like marketing, e-marketing, digital marketing or social media in your background section, in skills and experience and in the education section.

Another way to rank higher on search results is to participate in LinkedIn Groups. If you do not have many contacts, it is a great idea to join groups and increase the level of activity of your profile; it can also give you exposure among other industry members.

Search LinkedIn using topics related to your industry and check where people in your network are involved too. Try to contribute in a professional way to the topic being discussed and engage as much as possible.

Source: www.entrepreneur.com

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How to choose a photo network?

How to choose a photo network?

It depends on what your goals are, but here is a brief explanation on the differences among the top 2:

Instagram:

Pros: It is quick and convenient to share on other social networks, and it can convert a conventional photo into much more due to its filters.
Offers 17 filters: Amaro, Rise, Hudson, Valencia, X-Pro II, Sierra, Willow, Lo-Fi, Earlybird, Toaster, Brannan, Inkwell, Walden, Hefe, Nashville, 1977, and Kelvin

Cons: It saves pictures in a lower resolution than they originally were which might not be great if you aim to print them later.
There have been some complaints from users regarding the ownership of the pictures uploaded to the network.

Flickr:

Pros:Allows you to share your photo collection with friends and send them in twitter, facebook or Tumblr.
It allows you to keep the original size of the image.
Offers users the alternative of paying for a subscription.
It has 15 filters: Panda, Mammoth, Ocelot, Chameleon, Wallaby, Iguana, Aardvark, Narwhal, Salamander, Flamingo, Toucan, Orca, Peacock, Chinchilla, Orangutan

Cons: offers only limited features with the free subscription.

If you are a professional photographer who needs to copyright artwork, i would suggest Flicker as it provides an option to offer your work under a creative commons license.

PS: For non-professional pretty photo lovers Twitter has its own photo filters too!

To read more on the subject, I recommend the following articles:

From The Wall Street Journal: http://blogs.wsj.com/digits/2012/12/31/choosing-the-right-photo-service/?mod=e2tw

From Silicon Angle:
http://siliconangle.com/blog/2012/12/13/battle-of-the-filters-instagram-vs-twitter-vs-flickr/

Image source:sosyotrend.com

How to prepare for a succesful emarketing plan

It is important to consider the research about current internet usage and trends. There are several free and paid tools that can be used to achieve online potential:

  • Alexa(www.alexa.com)- it is a free tool which provides traffic ranking of individual sites, the       sample depends on the users of Alexa toolbar.Image
  • Google traffic estimator- this tool is inside google Adwords and can be used to assess the popularity of certain words or brands.Image
  • Gartner (www.gartner.com)- It is a research service focusing on technology adoption in companies.Image

IAB (www.iabuk.net)- The Interactive Advertising Bureau has information regarding different areas of digital marketing.Image

These are just a few examples of the tools that can be useful in order to assess the current online environment, but there are many more that propably your company already has access to, do not be afraid of learning how to use them and doing deeper research.

More to come soon!