QR codes, an everlasting memory

As i was doing a bit of reading this morning, i came across an article that caught my attention, QR codes on gravestones.

I looked at the title for a moment and thought…what a brilliant idea!

A few weeks ago as i was walking on Oxford street, which is particularly saturated with advertisements, I was thinking that there are sectors other than shopping that have not being explored further.

But since today is Halloween (and it is the topic for today´s blog post) I started thinking, who is taking care of the funeral and gravestones market? Although it might be a hard market to get into, hundreds of people die everyday, and their loved ones are left behind wishing for a special way to remember them. QR codes will allow for this to be a reality.

When family members and friends visit the gravestone of their loved ones, they are able to scan the QR code and access a site where there might be photographs and memories of the person that is no longer with them.
This market, which by no means is new, has presented marketers with new opportunities for innovation in a sector that might have unsatisfied needs.

The market is no longer satisfied with a product, they want an experience, and this idea allows for a touching and significant one.


Free tweets?

It is very important to integrate a company´s online and offline strategies, but how well do they do it?

As i was reading my daily dose of AdAge news, i came across the success of Windows 8 on Twitter. According to AdAge, Windows 8 has been trending since two weeks ago, and they are attributing most of this success to their TV advertisements.

When a company invests in the correct types of media and knows how to deliver the right message to their market, these possible clients will start talking; therefore, good media will generate even more value for the money invested. People start to tweet, and suddenly there are so many mentions it becomes a trending topic.
There is certainly a lesson to be learned here, offline media will influence online media! And that is something that as marketers we cannot forget.

Microsoft got free tweets from people who had watched their advertisements…and some technology fans like myself.


Engagement: the key to success

As we are all surrounded by different types of media, it is important to capture the consumer’s attention in a unique and different way.Social media allows for a unique type of interactive marketing, where the consumer is able to participate and even shape the way advertising is made.

I was reading an article today about Twitter and TV on the website of Ad age Media, and I realized that social networks are being integrated into tv shows and events such as the MTV music awards, and we participate and interact with them as we would with our friends on a daily basis.The reaction of the public to these types of interactions is almost natural, yet it is something that TV producers were only dreaming about a few years ago.
Some tv shows ask the audience to tweet with a hashtag or to tweet to a certain user(usually the host of the show) in order to dictate the outcome of a competition or what is happening next on the show, they create the feeling that one is involved with the TV show, therefore increasing loyalty from that consumer by enhancing his experience.

Here is a link from twitter, there is a video that explains how twitter and the TV interact, and there is very valuable information about using this tool:


How to Reach a Broad Audience Within my Target Market Without Spending All the Budget

Affiliate marketing is a very interesting type of performance marketing, where a brand or a business that has developed a form of online advertising (banners or email) can reach its target market through all the affiliates (also known as publishers).

An affiliate can be a website devoted to a specific topic or interest, a blog or an email marketing company; usually they come together through an affiliate marketing network where they are able to subscribe and access the offers that the advertisers are trying to promote.

The advertiser can promote his products or services widely and only pay for a specific action, usually a sale or a visit to the main website, it is cost efficient since it is similar to having a work force promoting your product but you are only paying for the results.

I have worked for an affiliate network for the past year and a half and I have seen that this form of marketing is usually not considered, but when the client analyses the results, they usually want to allocate a larger amount of the marketing budget for the affiliates.